the role
// LEAD DIGITAL DESIGNER
// REPORTING TO CREATIVE DIRECTOR
// ADOBE CREATIVE SUITE
// NVIDIA, READING
// 1 YEAR
// LEAD DIGITAL DESIGNER
// REPORTING TO CREATIVE DIRECTOR
// ADOBE CREATIVE SUITE
// NVIDIA, READING
// 1 YEAR
To support Nvidia's new product and promotional GPU/Gaming releases within EMEA and US head office regions. Their gaming events require a highly impactful visual presence, in locations where gaming influencers are employed to compete against various other countries.
// Developing UI/UX across product promotional landing pages
// Wireframing and user testing
// Cascade UI consistently using and adhering to brand UI guidelines
// Creating hero assets for social and web banners
// Exploration of social and web banner brand frameworks
// Having an eye for creating key art and discovering how these can have maximum impact over multiple formats.
Branded promotional event directional and app signage for GTC floor zones. Nvidia holds multiple high profile events around the world. These designs featured within the GTC app held in Germany.
For maximum impact and energy, I designed each floor map at an optical 3 dimensional angle to give the clearest form to house important exhibition zone and learning areas.
To support the high profile GTC events, brand exploration was commissioned to investigate designs for future years. The concept of layering was crafted, the layers depicting the methodology that core products, such as GPUs are like engines.
They are therefore undercover and generate from a core that you can't see. The designs below reflect a layering from a core. Design exploration was then carried out to see how these could be used for all GTC graphics, print/digital, to promote the event.
For more information and to discuss availability, please contact me.
